Built from practice
The story began in a thrift shop in Rijswijk and grew through years of reintegration work, social enterprise, and technology built on the workfloor.
Roderick built the social practice. Sebastiaan saw where technology could make the everyday work simpler and more human. When father and son brought their experience together, they did not create another digital case file—they created a way to connect small steps, context, and growth.
The question was never how to digitise a case file, but how technology could help someone move forward.
From practice to platform
Not a separate innovation project, but a series of practical solutions that moved closer and closer to one connected growth story.
Roderick van den Berg opened a thrift shop in Rijswijk. It grew into a reintegration organisation and several social enterprises, always grounded in the same idea: give people opportunity, working rhythm, and room to develop their talents.
Spreadsheets, bicycle registration, and ticket-scanning tools made guidance and daily processes easier to understand. Every solution started with something the team needed to do better that same day.
Sebastiaan joined Roderick. Together they brought the different activities under Dude Goed and connected social practice, entrepreneurship, and technology in one clear direction.
During the pandemic, the team built a registration and points system to coordinate support requests, visitors, and available help. Technology helped them stay close to people when overview mattered most.
Moments, goals, attendance, signals, and reports still lived in separate places. This became the foundation of Bloeiindex: making everyday development visible without losing the person behind the information.
Patatje Sociaal became the home where Bloeiindex and new platforms for social impact continue to develop—with the workfloor as the starting point and technology as a way to move people forward.
What we carry forward
We design from the conversations, handovers, workplace moments, and reports that already exist.
Information should lead to better attention, not greater distance or a larger case file.
What happens today should support tomorrow’s guidance, development, and accountability.
The team
From Rijswijk to Europe
Bloeiindex is being built for multilingual, cross-border growth. Each country can reflect its laws, institutions, and working practices without breaking the personal growth story.